Startup SEO – Lonely, Frustrating, and Sometimes Embarrassing…But It Doesn’t...
I’ve had the opportunity to speak with a number of startups during my career, and I have helped several with digital marketing strategy. If you’ve worked with startups before, you know how inherently...
View ArticleFear the OP: Understanding the Opportunity Cost of Delaying a Content...
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or duplicate content, you must...
View ArticleOperation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy...
In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad. They flew in undetected, and used their countless hours of training...
View ArticleMarch of the Penguins, Which Led to a Friendly Panda and Finally a Recovery...
April of 2012 was a rough month for SEO. We had three updates all within nine days: Panda on the 19th, Penguin 1.0 on the 24th, and then a Panda refresh on the 27th. It was like an algo sandwich, with...
View ArticleThe Power of Reverse Path Remarketing with AdWords for Video and More From...
As part of my coverage of SMX East, I’m digging deeper with one of the killer sessions being offered this year in New York City. After reviewing the agenda, I decided to focus on an advertising...
View ArticleFacebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming...
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search engine, which has the potential to turn the search industry...
View ArticleAt 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact,...
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008,...
View ArticleWhen Link Audits Become SEO Audits: 6 Ways an Inbound Link Analysis Can...
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you...
View ArticleI’m thankful for Penguin Recoveries During Panda Updates, for Manual Link...
As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title of this post, they have to do with cute black and white animals who...
View Article6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery via...
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda, and he didn’t know what to do. I could tell very quickly that...
View ArticleHappy Reholidays – Three Ways to Use Remarketing This Holiday Season via...
It’s that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday shoppers. But, based on my...
View ArticleTwo Examples of How One Line of Code Could Kill Your SEO [Case Studies] via...
With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important,...
View ArticleGoogle’s Autocomplete On-Deck and What It Means for Online Reputation...
With the rise of Google and the power of Search, online reputation management (ORM) has become an extremely hot topic. Let’s face it, after hearing about a person, brand, company, or product, most...
View ArticleThree Ways a Test Crawl Could Uncover Hidden SEO Dangers via @sejournal,...
In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained...
View ArticleAdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM via...
When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how...
View ArticleSEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns via...
If there’s one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is...
View ArticleHow to Convert Any Standard Webpage to a Quasi-Blog Post by Adding a...
We all know that blogging can be extremely powerful. One of the reasons that blogging can be so powerful is that it opens up a two-way communication channel with an audience. This can lead to higher...
View ArticlePlaying SEO Hide and Seek with Anchors and Duplicate Content – 2 Site...
During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring their content in a way that was causing...
View ArticlePenguin or Panda? How To Determine Which Google Algorithm Update Impacted...
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis,...
View ArticleA Message from the Next Generation of Digital Marketers – “We hear you loud...
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The language arts class filled with 13 year olds wanted to know how they could...
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